The State Street Gallery in Madison is now closed, and the owners have moved on. In its place there is the (shoo) gallery. The (shoo) gallery was opened by two of the staff of the State Street Gallery who wanted to continue selling art. They have chosen to focus on modern-contemporary-abstra

ct art, but they also sell shoes. The shoes are for those interested in hand made footwear with an unusual look. These are not department store shoes, but shoes for those who are looking for something unique. Like the art, they are mostly in the higher price range. For those who think art and shoes are a peculiar mix, think about how long art has been featured in coffee houses, restaurants, libraries, corporate office buildings, schools, and outdoor fairs.

Maybe, given the current economic climate, artists would do well to consider a wide range of marketing venues and ideas. Perhaps it is getting harder for a gallery to survive on art alone. Maybe this is a chance for artists to be on the “cutting edge” of marketing. What do you think? Has the economic pinch meant that you have been looking for alternative venues to sell your art?

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